by Vasilis Nigdelis and Magda Tsolaki
http://www.nuclmed.gr/wp/wp-content/uploads/2017/07/Supplement.pdf
http://www.nuclmed.gr/wp/wp-content/uploads/2017/07/Supplement.pdf
Abstract
Objectives: The purpose of this paper is to analyse existing literature and find empirical evidence regarding the
effect of pricing strategies on consumer purchase decision making, both on a behavioral and a
neuropsychological level, i.e. whether prices influence and correlate with human brain functioning.
Methods: The
paper is based on an investigation and review of studies from selective international journals dealing with pricing
and its impact on consumer behaviour and decision making.
Results: A series of various pricing strategies is
presented, which, in total, are in a position to successfully influence consumer behaviour at cognitive, emotional
and behavioral levels.
Conclusion: The study confirms a complete lack of research on the effect of neuropricing
on consumer behaviour and anticipates the need for the evolution of this field.
